June 16, 2008

Making social proof work for your business


I had to go to this place called munchin in Sahara Mall,gurgaon, just coz my friends were hanging out there and otherwise I'd never feel like going into places like this,it's a small food place with things on their menu ranging from sandwiches to maggie, it was freakishly small , it had only two tables and some chairs placed un-evenly.

Now I went there I didn't order anything, but I saw something on one of their walls, a collage,they've made a collection of scribbled napkin paper's, appreciating their sandwich.


Now they've done an excellent thing,I ate their sandwich and it tasted pretty good, may be it's because of the anticipation of the emotion's that the knowledge the collage provided me,I don't know.

Social proof can work miracles for your business.

June 12, 2008

Insurance plan

Quite hilarious

June 9, 2008

Three books in thirty days

1.Predictably Irrational
-Dan Ariely

2.The Lucifer Effect
-Philip Zimbardo

3.Double or Nothing
-Tom Breitling,Cal Fussman