The truly creative mind in any field is no more than...
a cruelly delicate organism with the overpowering
necessity to create,create,create--so that without the
creating of music or poetry or books or buildings or
something of meaning, his very breath is cut off from
him. He must create,must pour out creation. By some
strange,unkown, inward urgency he is not really alive
unless he is creating.
A remarkable product is something that's worth making a remark,something that makes it easy to strike conversations among customers,make meaning for them,solve a bugging problem and inspire awe.
Yesterday I watched the hindi movie Taare Zameen par,it had all the traits of a remarkable product.I heard people telling me that they could identify one of their child with the character Ishaan awasthi at some point or the other.The movie provided a point of view and a novel one for bollywood.It pointed a serious problem and the solution for the problem too,the other important thing is,it is one of those David Vs Goliath stories and people love these stories.It is a truly remarkable product.
Here's a classic example of ineffective marketing,a huge billboard hanging on one of the busiest malls of gurgaon(India),I am pretty sure it might have costed them a bomb and what would be a miracle is getting back just one dollar from this investment.
I just don't understand why companies aren't moving out of their "billboard" mindset to more effective ROI based marketing models.
Hey here are my list of resolutions for 2008,
1.Read 15 Business books.
2.Solve 5 puzzles every day.
3.Watch TV no more than half-an-hour (classic movies will be an exception).
4.Be more productive everyday.
5.Meet at least one Entrepreneur a month.
6.Run a Kilometer everyday and workout once in a couple of days.(This is the toughest of all)
and there's another one,actually two, but I can't disclose 'em on blog,:)
I thought I should make a list of books I'm gonna read in 2008,So here's the top 10 list
1. Duct tape marketing. - John Jantsch.
2. Negotiate This!. - Herb Cohen.
3. The millionaire next door. - Thomas.J.Stanley.
4. How to Read a financial report. - John Tracy.
5. E-supply chain. - Charles C Poirier & Michael J Baver.
6. The 4-hour work week. - Timothy Ferriss.
7. Presentation Zen. - Garr Reynolds.
8. Advertising Secrets of the Written Word. - Joseph Sugarman.
9. Naked Economics. - Charles Wheelan.
10.Alpha Male Syndrome. - Kate Ludeman & Eddie Erlandson.
What books are you gonna read?
People are quite uncomfortable with randomness,so much that they try to rationalize things that are inherently random,brain always tries to form links between the stored cognitive information and the random stuff,this actually gives rise to emotional roller coaster.Since the stored cognitive information in the brain is the information passed through the perception,attitude and prejudice filters,most of the time the resulting emotional up and downs are quite useless and the information resulting from the rationalizing too (I think..)
This weekend I was through one of these and I should tell you(I'm sure you already know) it's quite freaky out there,I wasted a whole weekend!
n Hi, to all my blog readers,this post comes after a long break,actually I'm quite busy with my work,but may be now I'll write a post every now and then.
